BITE Philosophy

Quality is never an accident. It is always the result of high intentions, sincere effort and skilful execution.

Red + S 20180701-16-24-24

Our Mission

We produce quality custom basses for professional and amateur musicians.

Our instruments feature a strong and clear output signal, unique customization options and easy technical modifiability.

We are a DTC brand (direct-to-consumer). DTC marks a profound shift in consumer marketing. Taking extensive advantage of digital means of production and marketing, we do not need to resort to traditional distribution channels of wholesale and retail. This yields us considerable economies which we are happy to pass on to our customers.

We are mindful of our responsibility towards man and environment. We consciously do not use wood from tropical rainforests, nor do we make unverifiable marketing statements about the tonal properties of wood in musical instruments with electric sound generation.

Guitar Building 4.0

The concept of manufacturing 4.0 is aimed at speedy and affordable customization. This is exactly what we do for the bass guitar.

Those are the cornerstones of our production:

Digital Production
Computer-controlled manufacturing is not only time and cost efficient, but above all it makes each production step exactly repeatable. The result is an unrivalled advantage in quality.

Luthier's Workshop
Artisanal skills, the keen eye and the expert movement of the hand remain indispensable in premium guitar manufacturing despite all digital CNC and laser technology.

Division of Labour
Anyone who in medieval times commissioned a plucked instrument knew that the lute maker did it all by himself. He cut the tree, stirred the finish and twisted the gut strings.

Today, even the highest-priced custom segment is based on division of labor. Pickups, electronics, metal and plastic components, strings, PU lacquer, everything is supplied by specialized subcontractors and the wood is mostly sourced overseas.

The specialized supplier knows his product best. He has the technology, very often exclusive patents, and a specialized workforce. As a result, he can produce faster and more cost-efficiently and he can guarantee a higher quality. We too have specialized partners who manufacture individual components according to our technical specifications and quality requirements.

Made in Austria

We are an Austrian family business. Guitar building is a regulated profession in Austria, that means you can only exercise it with an adequate education and qualification.

Our instruments are Made in Austria. We pay attention to the local content, this means the lion's share of the value added is generated by ourselves and our Austrian suppliers.

Climate Protection & Social Responsibility

This is about giving back. We manufacture without the use of tropical wood and we care about carbon neutrality. Your BITE bass and its materials travel quite a distance until they reach you. An adequate CO2 compensation through trustworthy offset projects would cost on average 0,10 € per bass.

This is not enough for us. We pay 2 € for each bass to our partners at climateaustria.at. They finance admirable projects not only in Austria but increasingly also in developing countries in order to not only offset CO2 emissions but also create social and economic benefits for the local population.

Our Partners

  • D'Addario® - USA
  • GOTOH® - Japan
  • Graph Tech Guitar Labs® - Canada
  • LaBella® - USA
  • Schaller Electronic® - Germany
  • WAGO® - Germany

They all share that persistent drive for precision, quality and sophisticated solutions which makes them global market leaders in their respective product fields and thus ideal partners for BITE® Guitars.

For their contribution to our product development, we owe special thanks to (in alphabetical order):

  • Julia Hofer, professional bass player, University of Music and Performing Arts Vienna, Austria
  • Doz. Dr. habil. Gerald Koch, Johann Heinrich von Thünen Federal Research Institute, Institute of Wood Research, Hamburg, Germany
  • Willi Langer, Head of Bass Section, Department of Popular Music, University of Music and Performing Arts Vienna, Austria
  • Helmuth Lemme, physicist, developer of pickups and pickup measuring devices, author of the international reference work on guitar electronics "Electric Guitar: Sound Secrets and Technology", Munich, Germany
  • Erhard Mayerhanser, bass player, Munich, Germany
  • Eric Meier, The Wood Database, USA
  • Johannes Neunteufel, professional bass player, University of Music and Performing Arts Vienna, Austria
  • Gregor Nowak, Master Luthier, Deputy Guild Master of the Vienna Guild of Artisan Crafts and Musical Instrument Making of the Vienna Chamber of Commerce, Austria
  • Daniel Riegler, Industrial Designer, University of Applied Arts Vienna, Austria
  • Gina Schwarz, University Lecturer, Bass Section, Department of Popular Music, University of Music and Performing Arts Vienna, Austria
  • Prof. Dr. Manfred Zollner, Professor em. of electroacoustics at the Technical University Regensburg, author of the 1.300 page scientific reference work on the physics of the electric guitar, President of the GITEC Forum for Electric Guitar Technology
  • Dr.-Ing. Tilmann Zwicker, Board Member of the GITEC Forum for Electric Guitar Technology

Who Is BITE Guitars?

Wolfgang used to run the foreign office of an investment bank. The doctors didn't think this was a good idea, they advised him to radically change his course. Bass guitar seemed just the right thing to him, looking sufficiently radical. So he quit his job, bought a red Precision and set up a band.

However, rather than working hard on his bass playing skills, like any respectable bassist would do, Wolfgang preferred to occupy himself with entirely different stuff. How can it be that you can buy a brandnew bass guitar for 200 euros that just blows you away, while others for 2.000 just sound like kids' toys? It didn't make any sense.

The banker in him began researching markets and business models, whereas the craftman's descendant in him brought his grandpa's old carpentry back to life. That abundance of tools and wood processing machinery came in handy now.

Initial tinkering soon evolved into serious product development efforts and a good amount of time and training courses later he was granted the luthier's license by Austrian trade authorities. He later became lecturer at the Guitar Summit, Europe's biggest guitar congress, and member of the German GITEC Forum for Electric Guitar Technology.

Wolfgang was soon joined by fellow luthier Sebastian who incidentally also had grown up in the scent of wood of his grandpa's carpentry, somewhere between bandsaw and planing machine.

Sebastian's passion for wood has always been on par with his passion for music. No wonder he graduated with honours in bowed and stringed instrument making at the Federal Technical School in Hallstatt (HTBLA), Austria. There, he had also been part of the research team which, in 2015, managed to decipher the centuries-old construction secret of Stradivarius violins. In addition, Sebastian is also a trained jazz guitarist and guitar teacher.

Thomas Milacher is our in-house bass professional. He graduated in electric and upright bass from the concert class of the Music and Arts University of the City of Vienna (MUK) and he holds the bass teaching degree of the University of Music and Performing Arts Vienna (MdW).

Thomas was involved in the development of our BITE 1000mV pickups from early on. His weekends as a gigging artist are generally booked out for months, whereas during the week he keeps working with us in production, social media management and rigorous testing to ensure our basses are up to professional expectations.

A small but efficient team in production and office completes the crew

FAQs

When we hit the scene with our 1bn-basses configurator, the flashy webdesign and striking headstock, we caused a bit of a stir in the rather traditionalist guitar world. This is an edited summary of comments Wolfgang addressed in online bass forums.

I applaud them for quite a few reasons. The owner quit his job in finance and thought this would be more fun. Kudos for that. Many folks take up golf to fill time, he starts a bass guitar business. Gets my vote, wish I could do the same.
Thanks for bringing up my personal history. BITE Guitars came about for a simple reason: the passionate bass player in me just wasn't completely happy with what he found in stores in terms of choices, prices and sound.

Is it top notch quality or lower quality stuff? That I have absolutely no idea of.
We are not in it for the quick buck, we do nothing on the cheap and we do not source in China. We try to be as transparent as possible, pls check out "Guitar Building 4.0" above. Our production is highly digitalized for consistent quality and still our head of production is a licensed luthier who also builds violins with the craftsmanship of his own hands (in Austria you need several years of training, a craftsman examination and a compulsory license to build guitars).

Our basses were developed in cooperation with professionals from the University of Music and Performing Arts Vienna, the venerable luthier school in Hallstatt, and scrutinized and tested by the knowledgeable audience of the Guitar Summit's boutique area, notably trade journalists and bass professionals. Response was overwhelming and till this day we havn't had a single quality complaint. How many bass manufacturers employ graduate bass professionals to QC and test slap each instrument? We do anyway.

The idea of colored pickup covers is unique, nobody had the intestinal fortitude to attempt something so brazen before.
Thanks, we do things differently, from the product design to our online configurator to the way we organize production. Whenever you do things differently, bend traditions, this will inevitably raise eyebrows and questions. I'd be surprised if it didn't.

I like the concept of fast custom builds. But they should have consulted bass players instead of Hello Kitty for the graphic choices.
You made me laugh over here, thanks! 🙂 If you want to visualize over 1bn bass configurations, there is no way around graphics. The user has to see what he gets immediately upon his click, otherwise the configurator is pointless. And it'd better be in high resolution.

We have put in enormous amounts of time and resources to develop this CONFIGURATOR, the result being that you can build your bass through 16 choices in no time, actually under a minute. I know of nothing comparable. Anytime you want to see actual photographs of our models, you can do so in our MEDIA GALLERY.

Their web design looks a bit out of place.
The flashy colors are all my fault, I just want our website and configurator to be a refreshing experience. I fully acknowledge that our colorful webdesign is something unusual in the guitar world.

High-output pickups are not an advantage at all, high output in the passive world usually means darker tone.
Usually yes, you are right. We, on the other hand, had Germany's foremost scientific pickup experts contributing to our proprietary pickup development, GITEC president Prof. Manfred Zollner, GITEC board member Tillmann Zwicker and renowned pickup physicist Helmuth Lemme. We finally achieved what we had in mind: passive pickups with a record output but still a clearly articulated growl that cuts through the mix even with tone rolled off, no muffled mud. Hear it for yourself in Nathan Navarro's review.

I actually like the headstock, but business wise it's not a clever decision if you cater to traditionalists.
A straight headstock like ours gives maximum firmness for output and sustain (unlike an angled one). As for straight headstocks, we all have grown to appreciate the 4-left tuner arrangement as industry standard. So why does BITE arrange its tuners 2-left-2-right? Well, 4-left is a pretty crowded party. All 4-left shapes differ slightly between manufacturers for copyright reasons. There are clearly beautiful 4-left shapes out there, but elbowing our way into the 4-left crowd just didn't seem right to us, we wanted to think outside the box, create something of our own.

Why does the headstock need to be so long?
Don't let yourself be fooled by the video perspective. Our headstock is almost an inch shorter than the ubiquitous 4-left headstock. Since our bodies are also a little reduced in size, the overall proportion between body and headstock is just right. This counterweight is important for eliminating dead spots. In addition, our necks have a D-profile that players generally find pleasant and relaxing and that also adds strength along the entire neck and thus contributes to consistently strong output across the whole fretboard.

Another reason for our headstock shape could be called contingency product planning. You don't want to go through copyright registration every time you add a product variation. Our headstock leaves enough space for adding a fifth or even a sixth machine head and also to flip it and reposition the logo for a left-handed version.

They should find a way to make it like those online t-shirt places.  You upload your graphic, and they get it on your instrument.
We can get your graphic on both, the pickguard and the body. For the pickguard, you can upload, rotate, scale and position your design directly in step 8. of our CONFIGURATOR.By contrast, personalized artwork on the body is an interactive thing. It will most likely require graphics work on our part which we can only price when we know what you have in mind. This is why we offer to apply your graphic on the body in our SECRET MENU instead of the configurator.Whatever your design, we don't work with stickers, we're using state-of-the-art digital transfer.

Offer better body colours, seriously, enough with the bursts/blacks/whites, we want cool colours.
You can get all the cool colors you want, just check out our SECRET MENU.

What's the thing with that secret menu, anyway? Well, for technical reasons and for easy use we focus our configurator on the most popular choices. Again, we are talking about a billion different basses already. We can of course do a lot more than that. This ranges from special body finishes including oil & wax, all the way to implementing special wiring ideas. Those are just things that need a little interaction between you and us and require individual pricing.

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